🚨 Richard Masters Blasts Fifa's "Self-Destruct" World Cup Sell-Off Plan!
19 August 2026, 08:00
📝 THE FULL PICTURE:
Richard Masters isn't sugarcoating it. The Premier League CEO says Fifa hit the self-destruct button with that plan to sell off a 21% stake in World Cup commercial rights. The whole idea, Fifa Forward Enterprise, got scrapped after Uefa and others threatened a boycott. Masters backs the FA's move to withdraw support for Gianni Infantino and wants a unity candidate for president. He also flagged the Folarin Balogun red card mess, saying Fifa needs a proper review process. And on Manchester City's 100+ charges? Masters admits it's taking longer than expected.
💭 MY TAKE:
Look, selling off a piece of the World Cup to private investors? That's wild. Fifa's supposed to hold the game in trust, not cash out. Masters is right to call it a self-inflicted wound. And that Balogun situation? Fifa looked all over the place. They need to get their act together before the next big tournament. Unity candidate? Sure, but who's brave enough to step up? The clock's ticking.